AI Visibility Guides

Practical, step by step guides, from your first audit to verifying results.

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The learning path

Read in order for a complete route from your first audit to verified results, or jump to what you need.

1
IntermediateTechnical
FAQ, HowTo and Product schema for AI visibility: a practical implementation guide
Which structured data types are worth the implementation effort for AI visibility, and how to mark each one up correctly.
2
BeginnerTechnical
Internal linking for AI crawlability: a pattern that helps assistants find your best pages
A simple linking structure that makes your key fact pages easy for both search and AI crawlers to discover and treat as authoritative.
3
BeginnerFundamentals
What is AI visibility?
The vocabulary you need before measuring anything: mentions, recommendations, citations and share of voice.
4
BeginnerGetting started
The AI visibility audit checklist
A complete checklist for a first audit, from setup to reading results and choosing actions.
5
BeginnerSetup
How to build a prompt set for your brand
Turn your topics and customer intents into a repeatable set of prompts you can measure over time.
6
IntermediateMeasurement
AI visibility KPIs: the metrics worth reporting, and how to define them
Define each metric with a numerator, a denominator and a sample size, so figures stay honest.
7
BeginnerGetting started
How to run your first AI visibility audit
From adding your website to reading your first results, in the order that keeps the data honest.
8
IntermediateMeasurement
How to measure AI referral traffic in Google Analytics and your logs
Separate visits that arrive from AI assistants, and understand what analytics cannot see.
9
IntermediateAnalysis
How to read an omission and turn it into a brief
An omission is a confirmed fact that AI keeps leaving out. Here is how to check it and act on it.
10
IntermediateAnalysis
How to check whether an action worked
Verification means rerunning the same observation and comparing. Here is how to do it fairly.
11
AdvancedTeams
AI visibility for multi brand teams and agencies
How to organise several brands so that each keeps its own evidence and your team keeps one login.
12
IntermediateTechnical
AI crawlers and robots.txt: which bots to allow, and what each one does
Know the difference between training crawlers, search crawlers and user-triggered fetches before you edit robots.txt.

Platform playbooks

One practical playbook for each of 7 platforms, with steps, prompts to test and what to measure.

How to get your brand cited in Google AI Overviews

A practical playbook for improving how Google AI Overviews describes your brand, with steps you can measure.

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How to get your brand mentioned in ChatGPT

A practical playbook for improving how ChatGPT describes your brand, with steps you can measure.

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How to get your brand mentioned in Gemini

A practical playbook for improving how Gemini describes your brand, with steps you can measure.

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How to get your brand mentioned in Claude

A practical playbook for improving how Claude describes your brand, with steps you can measure.

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How to get your brand mentioned in Perplexity

A practical playbook for improving how Perplexity describes your brand, with steps you can measure.

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How to get your brand mentioned in Copilot

A practical playbook for improving how Copilot describes your brand, with steps you can measure.

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How to get your brand mentioned in DeepSeek

A practical playbook for improving how DeepSeek describes your brand, with steps you can measure.

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Optimization and buying guides

IntermediateBuying guide

How to choose an AI visibility tool

A decision framework with a scoring sheet, so you can compare vendors on evidence.

24 September 2026 3 min readIntermediate

IntermediateOptimization

GEO for Indian brands: local context, regional languages and Indian sources

How to make a brand visible in AI answers for Indian buyers, across cities and languages.

17 September 2026 3 min readIntermediate

IntermediateOptimization

Structured data for AI visibility: what to mark up and what to skip

Schema markup helps machines understand your pages. Here is a practical, honest approach.

16 September 2026 3 min readIntermediate

BeginnerOptimization

Keeping content fresh for AI answers: what to update, how often and how to signal it

Outdated facts get repeated. A simple refresh routine keeps AI answers accurate.

14 September 2026 3 min readBeginner

BeginnerOptimization

llms.txt explained: what it is, who reads it and whether you need one

A plain text file that summarises your site for language models. Useful, low effort and not a guarantee.

9 September 2026 3 min readBeginner

IntermediateOptimization

How to write comparison and 'best of' pages that AI answers can cite

Buyers ask AI to compare. Fair, sourced, current comparison pages are the ones that get reused.

5 September 2026 3 min readIntermediate

IntermediateOptimization

How to earn the third-party mentions AI answers rely on

AI answers often lean on sources other than your own site. Here is how to earn accurate coverage ethically.

1 September 2026 3 min readIntermediate

IntermediateOptimization

Entity SEO for AI visibility: make sure models know exactly who you are

How to keep your brand name, facts and profiles consistent so systems resolve you as one clear entity.

25 August 2026 4 min readIntermediate

BeginnerOptimization

How to write answer-first content that AI systems can quote

A practical writing method: lead with the answer, chunk by question, and make every claim checkable.

11 August 2026 4 min readBeginner

IntermediateOptimization

The answer engine optimization (AEO) checklist: 25 steps to become the answer

A working checklist covering content, technical access, entities, sources and measurement.

4 August 2026 4 min readIntermediate

Keep exploring

21 entries

Blog

Notes on measuring, understanding and improving how AI describes brands.

12 entries

Research and Insights

Sourced analysis of AI platform usage worldwide and in India, with every figure dated and linked.

39 terms

AI visibility glossary

Answer first definitions of the terms used in AI search.

8 pages

AI platforms

How each of the 8 platforms answers and who uses it.

Put the theory to work on your brand.

Start with a first audit. We show where you appear, who is named instead, and what to fix first.

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