What your AI visibility audit looks like.
A walk through the sections of your first audit, using sample numbers for an example brand. Your own audit fills every value from your brand's observed answers.
1. Summary
Your first audit runs 15 prompts on 3 platforms, which gives 45 observations to read.
47%
Visibility
Share of relevant observations that mention your brand.
42%
Mention rate
Eligible observations that name your brand.
24%
Citation rate
Observations that show a page of yours as a source.
-7 pts
Competitor gap
Share of Voice points versus your nearest competitor.
2. Visibility by platform
Mention rate for each platform, with the sample size shown beside it.
- ChatGPT48% n = 15
- Gemini40% n = 15
- Perplexity53% n = 15
3. Competitor comparison
Share of Voice across the same prompts, platforms and dates.
- Your brand31%
- Competitor 138%
- Competitor 222%
How to read it
4. Omissions
Confirmed facts that AI answers leave out, ranked by relevance.
Missing product attributes
A capability confirmed on your product page that sampled answers do not mention.
Competitor-exclusive sources
Review and comparison sites that answers cite for your category and that cover only competitors.
Recommendation context gaps
Answers that name your brand but rarely when they recommend a specific choice.
5. Source gaps
Which domains answers cite, and which of them mention only competitors.
- Your own domain22%
- Review and comparison sites41%
- News and industry sites19%
6. Recommended strategy
Prioritised actions, each linked to the evidence behind it.
Clarify a product capability on the relevant page
You review the evidence and approve every change.
Add a comparison section for a topic where you are missing
You review the evidence and approve every change.
Share a factual update with the sources answers rely on
You review the evidence and approve every change.
7. Method
- Results describe a defined prompt set at a point in time.
- Rates use eligible observations as the denominator, with the sample size shown.
- Interpretations are labelled and link to the answers behind them.
- Findings describe association, so you can act on them with confidence.
Get this report for your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.