Opportunities
Where are the gaps worth acting on?
Example finding
Get a recommendation with its evidence
Each recommendation lists the runs, competitor citations and pages that support it.
Quick answer: Opportunities
Opportunities are evidence backed gaps, each stating the problem, evidence, scope, impact signal, recommendation and expected measurement, ranked by visible factors rather than a hidden score.
What you see
Evidence backed opportunities, each with the problem, the evidence, the scope, the impact signal, a recommendation and how success will be measured.
The problem
A plain statement, such as low visibility on commercial comparison prompts.
The evidence
Runs, competitor citations and affected pages behind it.
Visible factors
Gap severity, demand, business value, competitive pressure, confidence and feasibility, shown rather than hidden in a single score.
Expected measurement
What will be re-run and compared to know it worked.
How it works
- 1
Detect
The engine finds gaps and anomalies from performance and diagnosis.
- 2
Investigate
It traces prompts, answers, sources, competitors and Brand Intelligence.
- 3
Recommend
A structured opportunity with problem, evidence, impact and action is produced.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Impact signal
- Why it matters, for example high demand and a high competitive gap.
- Confidence
- How strong the evidence is.
- Owner and status
- Detected, investigating, recommended, and later stages.
Good to know. An opportunity is a hypothesis with evidence. It is not a guarantee of results, and there is no hidden overall score.
Common questions
Why no single priority score?
A single opaque number cannot be checked. Visible factors let you see and adjust why something ranks where it does.
Does the agent act on its own?
No. At launch it is recommendation only.
How are opportunities ranked?
By visible factors such as gap severity, demand, business value, pressure, confidence and feasibility.
A short checklist
- Read the evidence first
- Check the visible factors
- Choose two or three
- Assign owners
- Note the expected measurement
Who uses it
- Marketing lead
- A short list to act on.
- Content team
- Briefs that start from evidence.
- Founder
- The few things worth doing first.
Common mistakes
Acting on everything
Change little, then measure.
Ignoring the evidence
It is attached for a reason.
Expecting automatic changes
The launch agent is recommendation only.
See Opportunities on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.