Source Intelligence
Why do these sources appear, and where are our gaps?
Example finding
See which review site shapes the answer
When one review domain is cited across many answers for a topic, you see whether your product is listed there.
Quick answer: Source Intelligence
Source Intelligence explains which cited domains and URLs matter, what type of source each is, and where competitors are cited and you are not. Trends and citation gap trends are coming in V2.
What you see
Which cited domains and URLs matter for your topics, who owns them, and where competitors are cited and you are not. V2 adds source trends and citation gap analysis.
Domains and URLs
The sources cited for your topics, inspectable down to the URL.
Source relevance
A classification of what each source is, for example a review site or a publisher.
Coverage gaps
Topics where sources favour a competitor over you.
V2 trends
Top, new, trending and losing domains over chosen windows.
How it works
- 1
Collect
Observable citations are stored with every run.
- 2
Classify
An internal model classifies source relevance, with confidence and evidence.
- 3
Compare
Deterministic rules find competitor only, shared and brand exclusive sources.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Citation rate
- Eligible runs citing your domain divided by eligible runs.
- Source gap
- A topic where competitors are cited and your domain is not.
- Source class
- The type of source, such as review, publisher or directory.
Good to know. Only observable citations are analysed. We never claim to know a model's private retrieval sources. Trends and preferred source analysis are coming in V2 and V4.
Common questions
Can I see which source shaped a specific claim?
Where the engine exposes a citation, yes. Otherwise we do not guess.
Are source trends available at launch?
Source trends and gap trends are coming in V2.
Are source trends available?
Trends are coming in V2.
A short checklist
- Rank sources by frequency
- Classify owned, competitor and third party
- Find competitor only sources
- Check each top source
- Plan corrections
Who uses it
- SEO and content
- Where to earn or fix citations.
- PR
- Which publications carry weight.
- Analyst
- Citation gaps by topic.
Common mistakes
Chasing every domain
Focus on those that recur.
Ignoring third party sources
They often dominate.
Assuming a citation is influence
It shows use.
See Source Intelligence on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.