Semantic Positioning
What concepts does AI associate with us?
Example finding
See what you are known for
The positioning map shows which attributes answers tie to the brand, such as price, service or quality.
Quick answer: Semantic Positioning
Semantic Positioning maps the concepts observed answers associate with your brand versus competitors, using embeddings and clustering, with representative evidence. It is coming in V2.
Coming in V2. Arrives with the second release. This page describes the intended capability so you can see where the product is going. It is not available today.
What you see
Lens two. Observed answers are embedded and clustered so you can see the themes and concepts AI links to your brand versus competitors, with representative evidence.
Association themes
Labelled clusters of concepts found in answers about you.
Brand versus rival
How your associations differ from a competitor's.
Representative evidence
Real answer excerpts for each theme.
Positioning actions
Hand offs to content that shifts weak associations.
How it works
- 1
Collect
Stored answer text and brand mentions.
- 2
Embed and cluster
Answers are represented as embeddings and grouped into concept clusters.
- 3
Label and compare
An internal model names the themes, and brand association is compared with competitors'.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Concept frequency
- How often a concept appears in answers about a brand.
- Cluster share
- The share of answers in each theme.
- Association gap
- The difference between your association and a competitor's for a concept.
Good to know. Coming in V2. It maps observed answers only and does not describe a model's private representation.
Common questions
Is this how the model sees us internally?
No. It maps concepts in observed answers, not hidden model states.
When is it available?
Coming in V2.
Is it available now?
It is coming in V2.
A short checklist
- Review the labelled themes
- Read the evidence
- Compare with a rival
- Note weak associations
- Plan positioning content
Who uses it
- Brand strategist
- How the brand is framed.
- Content team
- Associations to strengthen.
- Executive sponsor
- A map, not a table.
Common mistakes
Reading it as model internals
It maps observed answers only.
Ignoring evidence
Themes need examples.
Expecting it at launch
It is coming in V2.
See Semantic Positioning on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.