Brand Context
What does the platform know about my brand, and is it right?
Example finding
Confirm what we found on your site
A product capability is extracted from a features page, shown with its source, and confirmed in one click.
Quick answer: Brand Context
Brand Context is the reviewed record of what your brand is, offers, serves and claims, extracted from your website, with evidence and a state for every fact. It is the reference the rest of the platform checks answers against.
What you see
Brand Intelligence extracted from your website and confirmed by you: what you are, offer, serve and claim, each with evidence. It becomes the reference for everything else.
Identity and offer
Brand, products, services, audience, locations and use cases.
Evidence per fact
The page each fact was found on.
State per fact
Whether a fact was discovered, confirmed or edited by you.
A simple review
Edit what matters and continue, without filling in fifteen fields.
How it works
- 1
Crawl
Your site is crawled, up to 100 pages at launch, after checking robots and sitemap.
- 2
Extract
An internal model extracts and classifies structured facts. It never silently overwrites your edits.
- 3
Confirm
You review the key fields, and confirmed context becomes the canonical input for later analysis.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Fact state
- Discovered, confirmed or edited.
- Evidence link
- Each fact points to the source page it came from.
- Coverage
- How many of the expected brand attributes have an evidence backed value.
Good to know. Extraction depends on what your site says. At launch the crawl is capped at 100 pages, and facts you have not confirmed are not used as truth.
Common questions
Does the platform edit my facts on its own?
No. It extracts and classifies. You confirm, and your edits are never silently overwritten.
What if my site is thin or hard to crawl?
Partial crawls are reported honestly and you can edit the record directly. JavaScript heavy sites are rendered where possible.
Why is the crawl capped at 100 pages?
It keeps the first audit fast. It is a launch limit, and the important pages are prioritised.
A short checklist
- Read every extracted field
- Edit what is wrong
- Confirm the core facts
- Note what you do not claim
- Review on a schedule
Who uses it
- Brand and comms
- One source of truth for facts.
- Product marketing
- Confirmed positioning.
- Founder
- A quick check that the platform understands the business.
Common mistakes
Skipping the review
Unconfirmed facts should not judge answers.
Writing marketing copy
Keep facts plain and checkable.
Never revisiting it
Prices and plans change.
See Brand Context on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.