Topics and Prompts
Which customer questions should we measure?
Example finding
Fifteen prompts, three engines
Fifteen activated prompts on three engines produce forty five observations for the first audit.
Quick answer: Topics and Prompts
Topics and Prompts turns your Brand Intelligence into eight to fifteen customer interest topics and fifteen unbranded prompts across core intents, which you review and activate before any audit runs.
What you see
Eight to fifteen topics from your Brand Intelligence, then fifteen unbranded prompts across core intents, reviewed and activated by you before any audit runs.
Suggested topics
Eight to fifteen topics with the reason and evidence for each.
Your control
Keep, remove or add topics. Only confirmed topics feed prompts.
Starter prompts
Fifteen prompts across discovery, comparison and commercial intent.
Active set
Saved, active and executed are separate states, so you control the audit.
How it works
- 1
Generate topics
From products, problems, use cases, categories and market context, not from your brand name.
- 2
Generate prompts
Unbranded, commercial and discovery weighted, with duplicates removed.
- 3
Activate
Only prompts you activate are used in the first audit.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Topic set
- The confirmed topics, each with rationale.
- Intent mix
- The share of prompts per intent, so no single type dominates.
- Active prompts
- The prompts that will run, and how many runs that means across engines.
Good to know. Fifteen starter prompts is a first audit, not the whole market. Search Console and industry sources enrich the prompt universe in V2.
Common questions
Why unbranded prompts?
Buyers ask by need, not by brand. Prompts that name you flatter the result, so the set is weighted to unbranded discovery.
Can I write my own prompts?
Yes. Edit, remove or add prompts before activating.
What does saved, active and executed mean?
Saved prompts exist, active prompts will run, and executed prompts have run. They are separate so you control the audit.
A short checklist
- Remove off topic suggestions
- Add missing customer questions
- Check the intent mix
- Activate deliberately
- Note the run count
Who uses it
- SEO and content
- Prompts built from real customer interest.
- Product marketing
- Control over what gets measured.
- Agency lead
- A repeatable setup per client.
Common mistakes
Adding brand name prompts
They flatter the result.
Activating too few prompts
Coverage of intents matters.
Never revisiting topics
Markets shift.
See Topics and Prompts on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.