Omissions
Which of our strengths does AI leave out?
Example finding
Track your key capabilities
Capabilities you confirm as high importance are checked in relevant answers, and the matrix marks any that are rarely mentioned.
Quick answer: Omissions
Omissions compares the capabilities, use cases and markets you confirmed with how often answers actually mention them, and flags material gaps with evidence.
What you see
Lens three. An omission matrix compares the capabilities, uses and markets you confirmed against how often answers actually mention them.
Expected versus observed
Each confirmed attribute with its expected saliency and observed mention rate.
Status
A gap is flagged when observed saliency is well below expectation.
Evidence
Example runs where the attribute should have appeared.
Next action
A structured hand off to Agent, such as clarifying a page.
How it works
- 1
Expect
Attributes come from your confirmed Brand Intelligence.
- 2
Observe
Attribute mentions are extracted from stored answers.
- 3
Flag
A rule compares observed with expected saliency and marks gaps.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Observed mention rate
- How often an attribute is mentioned in relevant answers.
- Expected saliency
- High, medium or low, from the importance of the attribute to the business.
- Gap status
- Flagged when observed saliency is materially below expectation.
Good to know. Omissions are only as good as the confirmed brand record. Unconfirmed facts are not used to call an answer incomplete.
Common questions
Is an omission always a problem?
No. Only omissions on questions relevant to the attribute count, and only when expected saliency is high enough.
Where do the expected attributes come from?
From Brand Intelligence you confirmed, so they reflect your own record.
Is every omission a problem?
No. Only omissions on relevant questions with high expected saliency count.
A short checklist
- Confirm expected saliency
- Review flagged gaps
- Open example runs
- Assign an owner
- Plan a re-check
Who uses it
- Product marketing
- Capabilities AI does not know you have.
- Content strategist
- Pages to clarify.
- Support
- Missing facts that cause questions.
Common mistakes
Treating every gap equally
Prioritise by expected saliency.
Skipping confirmation
The matrix relies on your confirmed record.
Fixing the symptom
Correct the source, not just the answer.
See Omissions on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.