Competitors
Who is named instead of us, and how often?
Example finding
Find where a rival leads
Even when Share of Voice looks balanced overall, the slice view isolates the intent where a competitor stands out.
Quick answer: Competitors
Competitors compares visibility, share of voice, recommendations and citation advantage on identical prompts, engines, markets and windows, so the comparison is like for like.
What you see
Visibility, share of voice, recommendations and citation advantage against competitors, compared on identical prompts, engines, markets and windows.
Share of voice
Your brand mentions as a share of all tracked brand mentions in the same scope.
Competitor visibility
How often each competitor appears on the same prompts.
Citation advantage
Where a competitor is cited and you are not.
Discovered candidates
Brands that keep appearing alongside you, traceable to observations.
How it works
- 1
Discover
Candidate competitors are extracted from answers and checked against a real domain before they are shown.
- 2
Compare
Metrics are computed over the same comparable slice for every brand.
- 3
Drill down
Open the observations where a competitor appears more.
How it is measured
Definitions come first, so numbers stay comparable from one audit to the next.
- Share of voice
- Brand mentions divided by total brand and competitor mentions in the same scope.
- Comparable slice
- The same prompts, engines, market and window for every brand compared.
- Candidate
- A discovered brand that is not yet confirmed as a competitor.
Good to know. At launch competitors are discovered from answers. User confirmation of the competitor set is coming in V2, and candidates are never invented.
Common questions
Can I choose my competitors?
Manual confirmation and editing of the competitor set is coming in V2. At launch, candidates are discovered from observed answers.
What stops made up competitors?
A candidate must be traceable to observations and verified to a real domain before it is displayed.
Can I add my own competitors?
Manual confirmation and editing of the competitor set is coming in V2.
Who uses it
- Strategy
- A fair benchmark against rivals in your category.
- Sales enablement
- Where buyers hear a rival first.
- Content team
- Which slice to fix first.
Common mistakes
Comparing different prompt sets
Only identical scope is fair.
Trusting an unverified candidate
Candidates are traceable but unconfirmed until V2 confirmation.
Treating a gap as a target
It is a question to investigate.
A short checklist
- Use the same scope for every brand
- Review share of voice by slice
- Open observations where a rival leads
- Check discovered candidates
- Move to Co-Mentions
See Competitors on your own brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.