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BrandWater AI
PerformanceComing in V2

Search

How does search demand relate to AI visibility?

What you will see

Example finding

Match demand with AI visibility

Topics with steady search demand but few AI mentions move up the priority list.

Quick answer: Search

Search brings Google Search Console demand next to AI visibility, kept separate so search metrics never inflate AI scores. It is coming in V2 and optional.

Coming in V2. Arrives with the second release. This page describes the intended capability so you can see where the product is going. It is not available today.

What you see

Google Search Console demand alongside AI visibility: queries, impressions, clicks and position, kept separate from AI metrics so one never inflates the other.

Search demand

Queries, impressions, clicks and position by page, country and device.

AI overlay

AI visibility set next to the search demand for the same topics.

Topic evidence

Query counts that show how much demand sits behind each topic.

Clear separation

Search visibility and AI visibility are reported separately.

How it works

  1. 1

    Connect

    Authorise a Search Console property. It is optional and not part of onboarding.

  2. 2

    Sync

    A 90 day historical sync, then a daily incremental sync.

  3. 3

    Compare

    Demand weighted views beside AI results, without mixing the two.

How it is measured

Definitions come first, so numbers stay comparable from one audit to the next.

Impressions and clicks
As reported by Google Search Console for the connected property.
Position
Average position as reported by Search Console.
Demand weight
Used to prioritise topics, not to change AI visibility scores.

Good to know. Coming in V2. Nothing here is available at launch, and everything else works without a Search Console connection.

Common questions

Do I need Search Console?

It is optional enrichment, coming in V2. The first audit works without it.

Will search data change my AI score?

No. Search metrics are kept separate and do not inflate AI visibility.

When will Search arrive?

It is coming in V2.

Who uses it

SEO lead
Demand context for each topic.
Content strategist
Topics with demand but low AI visibility.
Analyst
A clean separation of search and AI metrics.

Common mistakes

  • Blending search and AI scores

    They are different surfaces.

  • Treating GSC as the prompt universe

    It is demand evidence, not every question.

  • Expecting it at launch

    It is coming in V2.

A short checklist

  • Connect the right property
  • Wait for the 90 day sync
  • Compare demand with AI visibility per topic
  • Prioritise high demand, low visibility topics
  • Keep the metrics separate in reports

See Search on your own brand.

Start with a first audit. We show where you appear, who is named instead, and what to fix first.