Quick answer
Copilot grounds public web answers in Bing, so visibility there is the practical route. Make sure your pages are indexed in Bing, use Bing Webmaster Tools, keep facts consistent, and measure the public Copilot experience separately from work based Microsoft 365 Copilot, which uses private data.
Key takeaways
- Copilot grounds public web answers in Bing, so visibility there is the practical route. Make sure your pages are indexed in Bing, use Bing Webmaster Tools, keep facts consistent, and measure the public Copilot experience separately from work based Microsoft 365 Copilot, which uses private data.
- Measure before and after with the same prompts.
- There is no way to guarantee a mention, so aim for clear facts and credible sources.
What influences whether Copilot names a brand?
- Being indexed and well described in Bing
- Clean site structure and Bing Webmaster Tools use
- Reviews and third party coverage Bing retrieves
- Which Copilot surface the person is using
A step by step playbook
- 1Verify your site in Bing Webmaster Tools and check indexing.
- 2Submit and maintain a sitemap.
- 3Keep titles, descriptions and facts accurate and consistent.
- 4Publish direct answers to buyer questions.
- 5Track the public Copilot experience on a fixed prompt set.
- 6Compare Copilot answers with what Bing shows for the same topic.
Prompts to test
- Recommend a [category] for [need]
- What is the best [category] for [audience]?
- Compare [A] and [B]
Keep in mind
Public Copilot and work Copilot are different things
The name Copilot covers several products. Public Copilot answers general questions and can use web search grounded in Bing. Microsoft 365 Copilot works inside a company's own tenant using that company's private data. A brand can influence the first through its public presence. It cannot see or influence the second, and no external tool can observe it. Keep the two separate in every measurement.
Make Bing your priority
- 1Verify your site in Bing Webmaster Tools and review the index coverage report.
- 2Submit an XML sitemap and keep its last-modified dates accurate.
- 3Use IndexNow, an open protocol supported by participating search engines including Bing, to tell them promptly when URLs change.
- 4Check your robots.txt allows Bingbot to reach the pages you want found.
- 5Keep titles, descriptions and key facts accurate and consistent across pages.
Where Copilot sits in the market
Similarweb's August 2026 estimate puts Copilot at 1.6% of tracked generative AI website traffic, against 2.0% a year earlier. Like all website-traffic figures, it leaves out app use and system-level entry points, which matters for a product built into an operating system and an office suite. Treat it as a channel worth a modest, targeted effort, and let your own customers' behaviour decide how much.
Share of generative AI website traffic
Similarweb, worldwide website visits, August 2026 against August 2025. Website traffic only. It leaves out mobile apps and system-level entry points such as Android or Windows, so it understates assistants that live inside other products.
- ChatGPT55.5%vs 73.3%
- Gemini25.6%vs 12.9%
- Claude9.3%vs 1.9%
- DeepSeek3.4%vs 4%
- Grok2.4%vs 2.6%
- Copilot1.6%vs 2%
- Perplexity0.9%vs 2%
August 2026August 2025
What to publish
- Direct answers to the questions buyers in your category ask, near the top of the page.
- Clear product, pricing and comparison pages in text.
- Professional profile and directory entries that Bing already surfaces for your category.
- Documentation for business audiences, who are more likely to use Copilot in a work context.
Measuring the public experience
Run your fixed prompt set on public Copilot and record the conditions. Compare its answers with what Bing shows for the same topic, since differences often trace to a page one of them found and the other did not. Note that we are not aware of a reliable public figure for Copilot usage in India, and we do not estimate one.
Is there a reliable India figure for Copilot usage?
We found no reliable public India figure for consumer Copilot, so we do not estimate one.
Is there a reliable India figure for Copilot usage?
None that we found. The India hub lists what has and has not been published for each platform, and we do not estimate figures that do not exist.
Do I need IndexNow?
It is optional. It can speed up how quickly participating search engines learn about changes, which helps when you have corrected facts that you want reflected soon.
Sources
- 1. IndexNow (Accessed Sep 2026)
- 2. Similarweb: Generative AI landscape 2026 (AI Search Stats) (Covers June 2025 to May 2026)
Cite this page
BrandWater AI Research. (2026, 22 September 2026). How to get your brand mentioned in Copilot. https://brandwaterai.in/guides/get-mentioned-in-copilot
How we work
Figures are dated and linked to their sources. Where none exist we say so. Read our methodology and AI transparency pages.