Quick answer
Organise multi brand work by creating one organisation, adding each brand as its own workspace with separate evidence, choosing platforms and competitors per brand, and managing members per person. Prompts, observations and evidence never cross brand lines.
An organisation can hold many brands. Each brand has its own website, Brand Intelligence, topics, prompts, competitors, sources, metrics and actions. Membership is managed per person, not per brand.
Setting up
- 1Create the organisation and invite team members with the right permissions.
- 2Add each brand separately and run its own onboarding.
- 3Choose platforms and competitors per brand, since they differ.
- 4Agree a review cadence for each brand.
Keeping clients separate
- Prompts, observations and evidence never cross brand lines.
- Reports are produced per brand.
- Switching brands does not lose the trail behind any of them.
Tip
Why separation is the whole point
For an agency or a group with several brands, mixing data across clients is the risk that matters most. Prompts written for one client can leak wording, competitors or strategy into another. A report that accidentally includes another brand's answers is a serious breach of trust. The structure below exists to make that impossible by design rather than by care alone.
A recommended structure
| Level | Holds | Managed by |
|---|---|---|
| Organisation | Members, roles, billing, shared method notes | Account owner |
| Brand workspace | Website, reviewed brand record, topics, prompts, competitors, sources, metrics, actions | Brand lead |
| Report | A view of one brand's evidence for a period | Analyst, reviewed before sending |
Roles and access
- Give each person the least access they need. An analyst may need several brands, while a client stakeholder needs only their own.
- Manage membership per person, not per brand, so a departure is handled in one place.
- Keep approvals with named people for each brand, so it is always clear who agreed to a change.
- Give clients read-only access to their own workspace where it helps transparency.
What to standardise across brands, and what not to
Standardise the method: naming of topics, the shape of a report, the review cadence and the definitions of each metric. That lets you compare progress at a glance and reuse a good playbook. Do not standardise the content of the prompt set. Each brand has its own customers and questions, and a shared list would measure the wrong things. Reuse the method, not the list.
Onboarding a new client
- 1Create the brand workspace and add the client's website.
- 2Review the drafted brand record with the client and confirm the facts.
- 3Agree topics, competitors and the platforms that matter to that client's buyers.
- 4Run the baseline and agree what success looks like.
- 5Set the review cadence and the people who approve changes.
Can one competitor list serve several clients?
Only if the clients truly share competitors. In most cases each brand has its own set, and share of voice is only meaningful against the set that brand chose.
How do I compare progress across brands?
Compare the method and the direction of change, using the same definitions. Avoid ranking clients against each other on raw rates, since prompt sets and categories differ.
Cite this page
BrandWater AI Research. (2026, 20 August 2026). AI visibility for multi brand teams and agencies. https://brandwaterai.in/guides/multi-brand-workspaces
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