How to get your brand mentioned in Gemini

What influences whether Gemini names a brand?

• Strong search fundamentals: indexed pages, clear titles and structured data
• An accurate and complete Google Business Profile for local brands
• Reviews and independent coverage that Google Search already surfaces
• Language and region of the person asking

A step by step playbook

1. 1Confirm your key pages are indexed and eligible to show with a snippet.
2. 2Add accurate schema.org markup that matches visible content.
3. 3Complete and verify your Google Business Profile if you serve local customers.
4. 4Publish direct answers to the questions your buyers ask.
5. 5Test prompts in each language your customers use.
6. 6Track results on a fixed prompt set and compare by language.

Prompts to test

• Which [category] would you recommend for [need]?
• Best [category] in [city]
• Compare [brand A] and [brand B]

Gemini and Google Search are closely linked

Because Gemini and Google's AI search features can use Google Search, much of what helps a brand in Gemini overlaps with what helps it in Search. Google states that pages must be indexed and eligible to show in Search with a snippet to appear as supporting links in AI Overviews and AI Mode, with no additional requirements. That makes the first step ordinary and checkable: confirm your key pages are indexed and snippet-eligible.

The scale of Google's AI features

Alphabet's chief executive stated on the July 2025 earnings call that AI Overviews had two billion monthly users and AI Mode more than one hundred million monthly active users in the United States and India. These are company statements about reach. They show why so much of the effort belongs on Google fundamentals.

Controlling what Google can show

Google says site owners use the same snippet controls as for regular Search, including nosnippet, data-nosnippet, max-snippet and noindex, and that robots.txt directives for Googlebot control access. It also explains that traffic from AI features is included in the overall search traffic in Search Console, in the Web search type of the Performance report. There is no separate AI report to wait for.

Local brands: the Business Profile

• Claim and verify your Google Business Profile.
• Keep name, address, phone, hours and categories accurate and consistent with your website.
• Add photos, services and products, and respond to reviews.
• Encourage genuine reviews from real customers, without incentives that break the platform's rules.

Language and region

Two people can receive different Gemini answers to the same prompt because of location, language and personal context. If your customers ask in more than one language, test each version and compare the mention rate side by side. Where a language returns few useful sources, publishing the clearest answer in that language can be a real opportunity.

What to track

• Whether an AI feature appears at all for your key queries, which varies by query.
• Whether your pages are linked when it does.
• How Gemini describes you when asked directly, and whether the description matches your current facts.
• Differences between English and other languages.