Position (in AI answers)
Definition
Position in AI answers is where a brand appears when an answer names several options, and how it is described there.
Why it matters
AI answers have no fixed rank, but order and wording still matter. Being named first with a clear description is different from being named last.
Example
A brand appears as the third of five options with a one line description.
How BrandWater AI measures it
Reported as average position where you are listed, over time, not as a guaranteed rank.
Related terms
Measurement
Recommendation rate
Recommendation rate is the share of eligible AI answers that actively recommend a brand, rather than only naming it.
Measurement
Co-mention
A co-mention is when two or more brands are named in the same AI answer.
Measurement
Brand mention
A brand mention is any occurrence of a brand's name in an AI generated answer.
What is Position?
Position in AI answers is where a brand appears when an answer names several options, and how it is described there.
Why does position matter?
AI answers have no fixed rank, but order and wording still matter. Being named first with a clear description is different from being named last.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.