Omission
Definition
An omission is a confirmed attribute of a brand that AI answers consistently leave out.
Why it matters
Omissions are actionable. They point at something specific that is true about the brand but missing from how AI describes it.
Example
A confirmed capability is on the product page but is absent from most sampled answers, while competitors are described with it.
How BrandWater AI measures it
Detected by comparing answers with your confirmed Brand Intelligence, and reported with an omission rate.
Related terms
Product
Brand Intelligence
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
Sources
Source gap
A source gap is a domain or page that AI answers cite repeatedly for a topic but that does not mention or link to a brand.
Measurement
Co-mention
A co-mention is when two or more brands are named in the same AI answer.
What is Omission?
An omission is a confirmed attribute of a brand that AI answers consistently leave out.
Why does omission matter?
Omissions are actionable. They point at something specific that is true about the brand but missing from how AI describes it.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.