Source gap
Definition
A source gap is a domain or page that AI answers cite repeatedly for a topic but that does not mention or link to a brand.
Why it matters
Source gaps are a concrete, checkable route to improvement, such as a review to earn or a comparison page to clarify.
Example
Two independent review sites are cited across a category and cover only competitors.
How BrandWater AI measures it
Shown in Source Intelligence as competitor exclusive or shared sources.
Related terms
Sources
Citation rate
Citation rate is the share of eligible AI answers that show a link to a brand's own pages as a source.
Concepts
Grounding
Grounding is connecting an AI model's answer to external sources, such as search results, so that claims can be supported and cited.
Measurement
Omission
An omission is a confirmed attribute of a brand that AI answers consistently leave out.
What is Source gap?
A source gap is a domain or page that AI answers cite repeatedly for a topic but that does not mention or link to a brand.
Why does source gap matter?
Source gaps are a concrete, checkable route to improvement, such as a review to earn or a comparison page to clarify.
See these terms measured on your brand.
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