Share of voice (in AI answers)
Also known as: AI share of voice
Definition
Share of voice in AI answers is a brand's mentions divided by all tracked brand mentions across the same set of answers.
Why it matters
It shows whether you are ahead of or behind the competitors you chose, on identical prompts. A rising share means you are gaining ground relative to them, not only in absolute terms.
Example
Across 200 sampled answers the tracked brands are named 500 times. Your brand is named 150 times, so your share of voice is 30 percent.
How BrandWater AI measures it
Your mentions divided by all tracked brand mentions in eligible answers, shown per topic and platform.
Related terms
Measurement
Mention rate
Mention rate is the share of eligible AI answers that name a brand.
Measurement
Co-mention
A co-mention is when two or more brands are named in the same AI answer.
Measurement
Eligible observation
An eligible observation is an answer that is relevant to the brand and topic being measured, and therefore counts in the denominator of a rate.
What is Share of voice?
Share of voice in AI answers is a brand's mentions divided by all tracked brand mentions across the same set of answers.
Why does share of voice matter?
It shows whether you are ahead of or behind the competitors you chose, on identical prompts. A rising share means you are gaining ground relative to them, not only in absolute terms.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.