Mention rate
Definition
Mention rate is the share of eligible AI answers that name a brand.
Why it matters
It answers the basic question of presence: is the brand part of the conversation at all? It is only meaningful against a defined set of eligible answers.
Example
A brand is named in 12 of 40 eligible answers, a mention rate of 30 percent.
How BrandWater AI measures it
Observations that mention your brand divided by eligible observations, with the count shown beside the rate.
Related terms
Measurement
Eligible observation
An eligible observation is an answer that is relevant to the brand and topic being measured, and therefore counts in the denominator of a rate.
Measurement
Recommendation rate
Recommendation rate is the share of eligible AI answers that actively recommend a brand, rather than only naming it.
Measurement
Sample size
Sample size is the number of observations that sit behind a reported rate.
What is Mention rate?
Mention rate is the share of eligible AI answers that name a brand.
Why does mention rate matter?
It answers the basic question of presence: is the brand part of the conversation at all? It is only meaningful against a defined set of eligible answers.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.