Multimodal search
Definition
Search or AI interaction that combines more than one type of input, such as text, images or voice, in a single query.
Why it matters
As assistants add the ability to search from an uploaded photo or a spoken question, a brand's visibility can depend on images and alt text being as clear and well-described as its written content.
Example
Asking an assistant to identify a product from a photo and recommend where to buy it is a multimodal search.
Related terms
Concepts
Entity
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Optimization
Structured data
Structured data is markup, commonly schema.org in JSON-LD, that describes the meaning of a page's content in a form machines can read.
Keep learning
What is Multimodal search?
Search or AI interaction that combines more than one type of input, such as text, images or voice, in a single query.
Why does multimodal search matter?
As assistants add the ability to search from an uploaded photo or a spoken question, a brand's visibility can depend on images and alt text being as clear and well-described as its written content.
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