Entity
Definition
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Why it matters
Clear, consistent facts about an entity across your site and trusted sources help systems recognise and describe it correctly.
Example
Your company name, its products and its founders as separate, well described entities.
Related terms
Optimization
Structured data
Structured data is markup, commonly schema.org in JSON-LD, that describes the meaning of a page's content in a form machines can read.
Product
Brand Intelligence
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
Concepts
Hallucination (in brand answers)
A hallucination is an AI statement that sounds plausible but is false or unsupported.
What is Entity?
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Why does entity matter?
Clear, consistent facts about an entity across your site and trusted sources help systems recognise and describe it correctly.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.