Hallucination (in brand answers)
Definition
A hallucination is an AI statement that sounds plausible but is false or unsupported.
Why it matters
For brands, hallucinations show up as wrong prices, invented features or outdated plan names. Finding and correcting the sources behind them is part of managing AI visibility.
Example
An assistant states a plan that the brand retired two years ago.
Related terms
Concepts
Large language model (LLM)
A large language model is an AI system trained on very large amounts of text to predict and generate language.
Concepts
Grounding
Grounding is connecting an AI model's answer to external sources, such as search results, so that claims can be supported and cited.
Product
Brand Intelligence
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
What is Hallucination?
A hallucination is an AI statement that sounds plausible but is false or unsupported.
Why does hallucination matter?
For brands, hallucinations show up as wrong prices, invented features or outdated plan names. Finding and correcting the sources behind them is part of managing AI visibility.
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