Brand Intelligence
Definition
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
Why it matters
It gives measurement something true to compare against, so gaps can be identified and explained instead of guessed.
Example
A fact such as "offers a free plan" is linked to the page it came from and marked confirmed after review.
How BrandWater AI measures it
Drafted from your website, then reviewed by you. Facts are marked confirmed, discovered or conflicting.
Related terms
Measurement
Omission
An omission is a confirmed attribute of a brand that AI answers consistently leave out.
Concepts
Topic
A topic is a subject a brand wants to be known for, such as invoicing for freelancers.
Sources
Source gap
A source gap is a domain or page that AI answers cite repeatedly for a topic but that does not mention or link to a brand.
What is Brand Intelligence?
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
Why does brand intelligence matter?
It gives measurement something true to compare against, so gaps can be identified and explained instead of guessed.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.