Topic
Definition
A topic is a subject a brand wants to be known for, such as invoicing for freelancers.
Why it matters
Topics organise measurement. Visibility is often strong on one topic and weak on another, and the overall number hides that.
Example
"Team collaboration" and "security reviews" are two topics for a software brand.
Related terms
Concepts
Intent
Intent is what a person is trying to do when they ask a question, such as discovering options, comparing them or deciding.
Measurement
Prompt set
A prompt set is a defined, stable list of prompts, grouped by topic and intent, that is rerun over time to measure AI visibility.
Product
Brand Intelligence
Brand Intelligence is a structured, evidence backed record of a brand, in which every fact carries its source, a confidence level and a review status.
What is Topic?
A topic is a subject a brand wants to be known for, such as invoicing for freelancers.
Why does topic matter?
Topics organise measurement. Visibility is often strong on one topic and weak on another, and the overall number hides that.
See these terms measured on your brand.
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