Intent
Definition
Intent is what a person is trying to do when they ask a question, such as discovering options, comparing them or deciding.
Why it matters
The same topic can be asked with different intents, and brands appear differently for each. Separating topic from intent gives a clearer picture.
Example
Discovery: best options. Comparison: X versus Y. Decision: is X worth it for a small team.
Related terms
Concepts
Topic
A topic is a subject a brand wants to be known for, such as invoicing for freelancers.
Concepts
Prompt
A prompt is the question or instruction a person gives an AI system.
Measurement
Prompt set
A prompt set is a defined, stable list of prompts, grouped by topic and intent, that is rerun over time to measure AI visibility.
What is Intent?
Intent is what a person is trying to do when they ask a question, such as discovering options, comparing them or deciding.
Why does intent matter?
The same topic can be asked with different intents, and brands appear differently for each. Separating topic from intent gives a clearer picture.
See these terms measured on your brand.
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