Internal linking
Definition
The practice of linking between a site's own pages in a deliberate structure, so crawlers and readers can find related content.
Why it matters
Clear internal linking helps crawlers reach and understand the relationship between pages, including ones that might otherwise be found only a few clicks deep.
Example
Linking every platform-specific guide to the shared prompt-set guide helps a crawler, and a reader, understand how the pieces relate.
Related terms
Sources
AI crawler
An AI crawler is an automated program, run by an AI company, that fetches web pages to train models, build a search index or answer a user's request.
Optimization
Topical authority
Topical authority is the depth and consistency with which a site and its wider web presence cover a subject, so that systems treat it as a reliable source on that topic.
Keep learning
What is Internal linking?
The practice of linking between a site's own pages in a deliberate structure, so crawlers and readers can find related content.
Why does internal linking matter?
Clear internal linking helps crawlers reach and understand the relationship between pages, including ones that might otherwise be found only a few clicks deep.
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