Prompt
Definition
A prompt is the question or instruction a person gives an AI system.
Why it matters
AI visibility is always measured against prompts. The wording, language and context of a prompt change which brands appear.
Example
"What is the best invoicing tool for a freelancer in Pune?"
Related terms
Measurement
Prompt set
A prompt set is a defined, stable list of prompts, grouped by topic and intent, that is rerun over time to measure AI visibility.
Concepts
Topic
A topic is a subject a brand wants to be known for, such as invoicing for freelancers.
Concepts
Intent
Intent is what a person is trying to do when they ask a question, such as discovering options, comparing them or deciding.
What is Prompt?
A prompt is the question or instruction a person gives an AI system.
Why does prompt matter?
AI visibility is always measured against prompts. The wording, language and context of a prompt change which brands appear.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.