Product feed
Also known as: shopping feed, merchant feed
Definition
A structured file, often XML or CSV, listing a retailer's products with attributes like price, availability and specifications, originally built for shopping ads and comparison engines.
Why it matters
A well-maintained product feed gives AI systems a clean, structured source of current product facts, an alternative or complement to parsing an HTML product page.
Example
A fashion retailer's product feed listing size, color and current price can be a more reliable source for an assistant than scraping a page that changes its layout often.
Related terms
Optimization
Structured data
Structured data is markup, commonly schema.org in JSON-LD, that describes the meaning of a page's content in a form machines can read.
Concepts
Entity
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Keep learning
What is Product feed?
A structured file, often XML or CSV, listing a retailer's products with attributes like price, availability and specifications, originally built for shopping ads and comparison engines.
Why does product feed matter?
A well-maintained product feed gives AI systems a clean, structured source of current product facts, an alternative or complement to parsing an HTML product page.
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