Structured data
Also known as: schema markup
Definition
Structured data is markup, commonly schema.org in JSON-LD, that describes the meaning of a page's content in a form machines can read.
Why it matters
It helps search engines understand what a page is about. Google advises that structured data must match the visible content of the page.
Example
Marking up an FAQ, an organisation or a product with schema.org types.
Related terms
Concepts
Entity
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Optimization
Answer engine optimization (AEO)
Answer engine optimization is the practice of structuring content so that search engines and AI assistants can extract a direct, accurate answer from it.
Optimization
llms.txt
llms.txt is a proposed convention for a plain text file at a site's root that summarises the site and links to its key pages for language models.
What is Structured data?
Structured data is markup, commonly schema.org in JSON-LD, that describes the meaning of a page's content in a form machines can read.
Why does structured data matter?
It helps search engines understand what a page is about. Google advises that structured data must match the visible content of the page.
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