Large language model (LLM)
Also known as: LLM
Definition
A large language model is an AI system trained on very large amounts of text to predict and generate language.
Why it matters
LLMs power AI assistants. What a model learned in training shapes how it describes a brand when it does not search the web.
Example
The GPT, Gemini and Claude model families are large language models.
Related terms
Concepts
Grounding
Grounding is connecting an AI model's answer to external sources, such as search results, so that claims can be supported and cited.
Concepts
Retrieval augmented generation (RAG)
Retrieval augmented generation is a technique in which a system retrieves relevant documents and gives them to a language model to use when writing an answer.
Concepts
Hallucination (in brand answers)
A hallucination is an AI statement that sounds plausible but is false or unsupported.
What is Large language model?
A large language model is an AI system trained on very large amounts of text to predict and generate language.
Why does large language model matter?
LLMs power AI assistants. What a model learned in training shapes how it describes a brand when it does not search the web.
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