Knowledge panel
Definition
The information box, usually on the right side of a search results page, that summarizes facts about an entity drawn from a knowledge graph.
Why it matters
A knowledge panel is often the first place a brand's canonical facts, founding year, HQ, category, are checked against, both by human readers and by systems resolving the same entity elsewhere.
Example
Searching a well-known company's name typically surfaces a knowledge panel with its logo, founding date and headquarters.
Related terms
Concepts
Knowledge graph
A structured database of entities, people, places, organizations, products, and the relationships between them, used by search engines and some AI systems to resolve who or what something refers to.
Concepts
Entity
An entity is a distinct thing that search and AI systems recognise, such as a company, product or person, and can link facts to.
Keep learning
What is Knowledge panel?
The information box, usually on the right side of a search results page, that summarizes facts about an entity drawn from a knowledge graph.
Why does knowledge panel matter?
A knowledge panel is often the first place a brand's canonical facts, founding year, HQ, category, are checked against, both by human readers and by systems resolving the same entity elsewhere.
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