Recommendation rate
Definition
Recommendation rate is the share of eligible AI answers that actively recommend a brand, rather than only naming it.
Why it matters
Being named and being recommended are different. Recommendation rate separates a passing mention from an endorsement.
Example
A brand is named in 30 answers but recommended as a suggested choice in 9 of them.
How BrandWater AI measures it
Observations where the brand is actively recommended, divided by eligible observations.
Related terms
Measurement
Mention rate
Mention rate is the share of eligible AI answers that name a brand.
Measurement
Brand mention
A brand mention is any occurrence of a brand's name in an AI generated answer.
Measurement
Position (in AI answers)
Position in AI answers is where a brand appears when an answer names several options, and how it is described there.
What is Recommendation rate?
Recommendation rate is the share of eligible AI answers that actively recommend a brand, rather than only naming it.
Why does recommendation rate matter?
Being named and being recommended are different. Recommendation rate separates a passing mention from an endorsement.
See these terms measured on your brand.
Start with a first audit. We show where you appear, who is named instead, and what to fix first.