Citation rate
Definition
Citation rate is the share of eligible AI answers that show a link to a brand's own pages as a source.
Why it matters
Citations are how AI platforms show where their claims come from. A page that is cited earns visibility and a route for people to click through.
Example
Of 50 answers on a platform that shows sources, 22 cite a page on the brand's site, a citation rate of 44 percent.
How BrandWater AI measures it
Observations that show a page of yours as a source, divided by eligible observations where the platform exposes sources.
Related terms
Sources
Citation coverage
Citation coverage is the share of AI answers that carry a visible source link back to a brand's website.
Sources
Source gap
A source gap is a domain or page that AI answers cite repeatedly for a topic but that does not mention or link to a brand.
Concepts
Grounding
Grounding is connecting an AI model's answer to external sources, such as search results, so that claims can be supported and cited.
What is Citation rate?
Citation rate is the share of eligible AI answers that show a link to a brand's own pages as a source.
Why does citation rate matter?
Citations are how AI platforms show where their claims come from. A page that is cited earns visibility and a route for people to click through.
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