Generative engine optimization (GEO)
Also known as: GEO
Definition
Generative engine optimization is the practice of improving how often and how accurately a brand or page is used in answers written by generative AI systems.
Why it matters
It extends search optimization to systems that summarise, cite and recommend instead of listing links. Much of the work overlaps with good content and SEO fundamentals, with added attention to clarity, sources and consistency.
Example
Rewriting a product page so that its key capability is stated in one plain, quotable sentence, then checking whether AI answers start to mention it.
Related terms
Optimization
Answer engine optimization (AEO)
Answer engine optimization is the practice of structuring content so that search engines and AI assistants can extract a direct, accurate answer from it.
Concepts
AI visibility
AI visibility is how often and how favourably a brand appears in AI generated answers, recommendations, comparisons and cited sources for the questions its customers ask.
Sources
Citation rate
Citation rate is the share of eligible AI answers that show a link to a brand's own pages as a source.
What is Generative engine optimization?
Generative engine optimization is the practice of improving how often and how accurately a brand or page is used in answers written by generative AI systems.
Why does generative engine optimization matter?
It extends search optimization to systems that summarise, cite and recommend instead of listing links. Much of the work overlaps with good content and SEO fundamentals, with added attention to clarity, sources and consistency.
See these terms measured on your brand.
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