Digital PR
Also known as: earned media
Definition
Earning coverage, links and mentions from independent publications and sites, as distinct from publishing content on channels a brand controls directly.
Why it matters
Independent, third-party coverage is one of the clearest signals AI systems and search engines use to judge a brand's credibility, something a brand's own site can describe about itself but cannot fully substitute for.
Example
A founder interview in an independent trade publication is digital PR; the same interview re-published on the company's own blog is not, even if the content is similar.
Related terms
Measurement
Brand mention
A brand mention is any occurrence of a brand's name in an AI generated answer.
Optimization
Topical authority
Topical authority is the depth and consistency with which a site and its wider web presence cover a subject, so that systems treat it as a reliable source on that topic.
Keep learning
What is Digital PR?
Earning coverage, links and mentions from independent publications and sites, as distinct from publishing content on channels a brand controls directly.
Why does digital pr matter?
Independent, third-party coverage is one of the clearest signals AI systems and search engines use to judge a brand's credibility, something a brand's own site can describe about itself but cannot fully substitute for.
See these terms measured on your brand.
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