Voice search
Definition
A spoken query to a voice assistant, which typically returns a single answer read aloud rather than a list of results.
Why it matters
Because only one answer is usually spoken back, voice search raises the stakes of being the single brand named, similar to how an AI chat answer names one or a few brands rather than a ranked list.
Example
Asking a voice assistant "what's a good coffee shop near me" returns one spoken suggestion, not ten links to tap through.
Related terms
Platforms
AI Overviews
AI Overviews are AI generated summaries that Google shows at the top of some search results, with links to supporting pages.
Concepts
Zero-click search
A zero-click search is one where the person gets what they need from the results page or an AI summary and does not click through to a website.
Keep learning
What is Voice search?
A spoken query to a voice assistant, which typically returns a single answer read aloud rather than a list of results.
Why does voice search matter?
Because only one answer is usually spoken back, voice search raises the stakes of being the single brand named, similar to how an AI chat answer names one or a few brands rather than a ranked list.
See these terms measured on your brand.
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