Gemini and ChatGPT, on video: what decides if AI names your brand

We get asked the same question in two phrasings: "will Gemini recommend us" and "will ChatGPT mention us". The honest answer is the same for both: it depends on what the model can find about you, and it changes from one run to the next. Two short videos below walk through what we have actually observed.

How Gemini lists brands

Gemini passed one billion monthly users across its app in August 2026, and Google has said India is one of its top three countries by usage. Because Gemini can ground an answer in Google Search, the fundamentals that help a page rank, a clear description of what you do, indexed pages, consistent facts across sources, also tend to help it get mentioned. That is not a guarantee, and the same prompt can still return a different list of brands on a different run.

Does ChatGPT name your brand

OpenAI has reported more than 800 million weekly ChatGPT users, with India alone accounting for roughly 100 million of them, OpenAI's second largest market after the United States. At that scale, a category question answered without your brand in it is not a rounding error, it is a real number of people who read a recommendation that did not include you.